Publications

EU biotech: United we Stand, Divided we Fall
Scrip Magazine
Claude Allary and Catherine Pichereau look at the results of a survey examining why there are so few biotech consolidations in Europe, and suggest ways to increase their number.
July/August, 2004
Local Brand Strategy is the Weakest Link
Scrip Magazine
Lionel Delaporte, Loic Plantevin and Kate Parker explore why local brand strategic planning is becoming increasingly critical
December, 2003
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