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How We Work
We believe that any strategic decision should be anchored on a robust understanding of the market reality
Actionable strategies
We guide our clients along these different steps for an effective go-to-market strategy and launch execution
Market Understanding
We understand the market landscape and the opportunity of the product / portfolio
Strategy Development
We know where to place investments (and where not) and how to maximize chances of success
Operational Execution
We have a robust implementation plan and putting it into effect
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What we do
We talk like scientists, think like MBAs and work like true partners, doing whatever it takes to deliver actionable results.
Examples of past projects
Early Insights
- Portfolio & Therapeutic Area Strategy
- Indication Sequencing & Prioritization
- Biomarker and Companion Diagnostics Strategy
- KOL Identification & Mapping
Go-to-Market
- Opportunity Assessments
- Market Mapping
- Customer Segmentation
- Diagnostics Go-to-Market Strategy
- HCP/KOL Engagement
- Ex-US Market Entry
Market Access & Pricing
- (Early) Market Access Strategy
- Payer Research & Adboards
- Patient Access Strategy
- Pricing & Contracting Strategy
- Value Story & Messaging
- RWE Strategy
Corporate Strategy & Organizational Effectiveness
- Organizational Design for EU Commercial Operations
- Market Access & Commercial Excellence
Workshop Design and Facilitation
Our 4-step approach to a successful workshop emphasizes careful upfront planning to ensure team engagement with the material.