How We Work

We believe that any strategic decision should be anchored on a robust understanding of the market reality

Actionable strategies

We guide our clients along these different steps for an effective go-to-market strategy and launch execution

Market Understanding

We understand the market landscape and the opportunity of the product / portfolio

Strategy Development

We know where to place investments (and where not) and how to maximize chances of success

Operational Execution

We have a robust implementation plan and putting it into effect

What we do

We talk like scientists, think like MBAs and work like true partners, doing whatever it takes to deliver actionable results.

Examples of past projects

Early Insights

  • Portfolio & Therapeutic Area Strategy
  • Indication Sequencing & Prioritization
  • Biomarker and Companion Diagnostics Strategy
  • KOL Identification & Mapping


  • Opportunity Assessments
  • Market Mapping
  • Customer Segmentation
  • Diagnostics Go-to-Market Strategy
  • HCP/KOL Engagement
  • Ex-US Market Entry

Market Access & Pricing

  • (Early) Market Access Strategy
  • Payer Research & Adboards
  • Patient Access Strategy
  • Pricing & Contracting Strategy
  • Value Story & Messaging
  • RWE Strategy

Corporate Strategy & Organizational Effectiveness

  • Organizational Design for EU Commercial Operations
  • Market Access & Commercial Excellence

Workshop Design and Facilitation

Our 4-step approach to a successful workshop emphasizes careful upfront planning to ensure team engagement with the material.

Pre-read & Homework
Interactive Workshop Sessions
Workshop Outputs
Workshop Debrief