How We Work

We believe that any strategic decision should be anchored on a robust understanding of the market reality

Actionable strategies

We guide our clients along these different steps for an effective go-to-market strategy and launch execution

Market Understanding

We understand the market landscape and the opportunity of the product / portfolio

Strategy Development

We know where to place investments (and where not) and how to maximize chances of success

Operational Execution

We have a robust implementation plan and putting it into effect

What we do

Our 4-step approach to a successful workshop emphasizes careful upfront planning to ensure team engagement with the material.

Examples of past projects

Early Insights

  • Portfolio & Therapeutic Area Strategy
  • Indication Sequencing & Prioritization
  • Biomarker and Companion Diagnostics Strategy
  • KOL Identification & Mapping


  • Opportunity Assessments
  • Market Mapping
  • Customer Segmentation
  • Diagnostics Go-to-Market Strategy
  • HCP/KOL Engagement
  • Ex-US Market Entry

Market Access & Pricing

  • (Early) Market Access Strategy
  • Payer Research & Adboards
  • Patient Access Strategy
  • Pricing & Contracting Strategy
  • Value Story & Messaging
  • RWE Strategy

Corporate Strategy & Organizational Effectiveness

  • Organizational Design for EU Commercial Operations
  • Market Access & Commercial Excellence