How We Work
We believe that any strategic decision should be anchored on a robust understanding of the market reality
Actionable strategies
We guide our clients along these different steps for an effective go-to-market strategy and launch execution
Market Understanding
We understand the market landscape and the opportunity of the product / portfolio
Strategy Development
We know where to place investments (and where not) and how to maximize chances of success
Operational Execution
We have a robust implementation plan and putting it into effect
What we do
We talk like scientists, think like MBAs and work like true partners, doing whatever it takes to deliver actionable results.
Examples of past projects
Early Insights
- Portfolio & Therapeutic Area Strategy
- Indication Sequencing & Prioritization
- Biomarker and Companion Diagnostics Strategy
- KOL Identification & Mapping
Go-to-Market
- Opportunity Assessments
- Market Mapping
- Customer Segmentation
- Diagnostics Go-to-Market Strategy
- HCP/KOL Engagement
- Ex-US Market Entry
Market Access & Pricing
- (Early) Market Access Strategy
- Payer Research & Adboards
- Patient Access Strategy
- Pricing & Contracting Strategy
- Value Story & Messaging
- RWE Strategy
Corporate Strategy & Organizational Effectiveness
- Organizational Design for EU Commercial Operations
- Market Access & Commercial Excellence
Workshop Design and Facilitation
Our 4-step approach to a successful workshop emphasizes careful upfront planning to ensure team engagement with the material.